Product & Service Endorsement
Contracted, selective endorsement for renewable energy products and service providers that meet the Enerthia standard.
CONTRACTED · SELECTIVE · PRODUCTS & SERVICES · INTEGRITY-LED
Enerthia sits at the centre of the conversation between offtakers, EPCs, and funders — the parties that decide which products and providers get specified, financed, and installed. For renewable energy product brands and service providers, that position translates into channels no advertising spend can replicate.
Endorsement is how products and providers access those channels — contracted, selective, and specific to a named product line or service provider. The credibility of an Enerthia endorsement depends on the rarity of it.
55-EPC network
Active EPC partner network educated on endorsed products and providers
32-funder panel
Funders and investors who also surface endorsed products and providers
6 channel types
Profile · website · social · events · EPC and funder education
What endorsement delivers
Endorsement is contracted, sustained promotion across the channels Enerthia controls.
Profile documents
Endorsed product or provider named within the Enerthia business profile and supporting profiles where category context is relevant.
Website presence
Dedicated endorsed products and providers area on enerthiaenergy.co.za — direct links to their own pages, qualified traffic from EPCs and funders.
Social media
Sustained presence across LinkedIn, Instagram, Facebook, and emerging channels — features, application case studies, category commentary.
Offtaker engagements
Surfaced in offtaker advisory conversations where the product or provider fits the project. Represented in Enerthia outbound email signatures.
EPC partner comms
EPC partners across the 55-EPC network educated on capability, application, support, and warranty — through Enerthia’s channels to them.
Co-branded events
Joint events with EPCs and funders — site visits, technical briefings, panel discussions, networking forums.
What endorsement does not buy
The credibility of endorsement depends on what it doesn’t do.
Not automatic specification
Where a project genuinely fits a non-endorsed product better, the right product is specified. Engineering fit comes first.
Not oversizing or over-specification
Enerthia’s offtaker consultancy carries a no-oversizing pledge. Endorsement is not a vehicle for selling more than the project needs.
Not concealment of alternatives
Where multiple products meet project fit and the offtaker asks what else exists, we say. We do not pretend the market is smaller than it is.
Not EPC neutrality compromise
Enerthia does not direct EPCs to specify endorsed products against their own technical judgement. EPCs are educated and trusted.
Not a kickback dressed up as marketing
It is a contracted, disclosed, paid relationship — visible in the agreement, visible in the deliverables, visible to anyone who asks.
Enerthia does not endorse broadly. Endorsement is specific — to a named product or service provider, not brand-wide — and the bar is set deliberately high. The credibility of an Enerthia endorsement to EPCs and funders depends on the rarity of it.
Qualifying criteria
One common bar, plus what each track adds.
Common — every partner
- Good standing in SA — registered, tax-compliant, no compromising litigation
- Healthy financial standing — able to honour warranties and obligations
- Regulatory & safety standing — compliant with SA regulatory and safety standards
- SA market commitment — local team, local stock or capability, investment
- Reputation alignment — no misrepresentation or trust-damaging disputes
- Acceptance of boundaries — acknowledges the integrity boundaries in the agreement
Additional — products
- Quality tier — Tier 1 / SATIA-listed / industry-recognised
- International recognition (preferred) — Bloomberg Tier 1, IEC, UL, TÜV, or equivalent
- Local technical support — warranty execution resident in South Africa
- Roadmap alignment — aligned with the market, not end-of-life
Additional — service providers
- C&I delivery at scale — track record of C&I delivery at scale
- Complexity capability — multiple sites, phased rollouts, complex demands
- International backing (preferred) — international balance-sheet strength and depth
- Delivery to deadline — meets build deadlines; slippage the exception
- Tier 1 products — specifies and installs Tier 1 products on site
- Effective communication — communicates well, stays contract-compliant
- Offtaker satisfaction — 9/10 or higher, reference-verified
Assessment is in writing. References taken from EPCs, funders, and prior counterparties as appropriate. If qualification fails, the engagement closes — no fee, no obligation.
Commercial framework
Contracted, structured, and deliberately straightforward.
Contract-based
A signed Endorsement Agreement governs the relationship. Nothing happens before the agreement is executed.
Sustained minimum term
Sustained visibility takes time to compound across channels. Longer initial terms accommodated where preferred.
Monthly fee
Payable in advance, set out in the executed agreement. Specific to what is endorsed — the named product line or service provider, not the brand portfolio.
Specific scope
Endorsement attaches to a specified product line or family, or a named service provider. Additional lines or providers under separate scope or separate agreements.
Term review
Performance, deliverables, and commercial fit reviewed jointly at each renewal point. Either party may decline renewal without cause.
Termination
Standard provisions cover material breach, insolvency, regulatory withdrawal, and reputational events affecting either party.
How we work
Structured rhythm — not constant meetings.
Onboarding
Working session with the partner’s commercial and technical leads — positioning, talking points, restricted claims, asset standards, first-quarter schedule.
Content cycle
Rolling content across website, social, EPC and offtaker materials. Enerthia drafts; the partner reviews where claims are attributed.
EPC + funder education
Briefings scheduled within term. Enerthia delivers technical positioning; the partner may join Q&A. Co-branded events scoped against the agreement.
Partner asset usage
Logo, product or project imagery, technical documentation under licence terms set in the agreement. Approved usage refreshed at renewal.
Performance reporting
Quarterly endorsement report — channel reach, EPC engagement, funder engagement, project conversations. Qualitative where attribution unclear.
Next steps
Five sequential steps from interested to signed. At any step, either party can pause to take advice without prejudice.
Mutual NDA
Execute the Enerthia Mutual NDA. Protects commercial information exchanged during evaluation.
Qualification
Joint review against the qualifying criteria. References taken. Written opinion: qualifies, qualifies with remediation, or not. If it closes here, no fee.
Agreement
Review, negotiate, and execute the Endorsement Agreement — term, fee, scope, deliverables, partner asset licence, integrity boundaries, termination, renewal.
Onboarding
Working session covering positioning, talking points, target applications, restricted claims, asset standards, first-quarter content schedule.
Activation
Website presence goes live, social cycle begins, EPC partner briefings scheduled, first quarterly report cycle commences.
Pace — the full sequence, NDA through to channel activation, typically completes within a defined window for a well-prepared partner. Indicative pricing and term ranges are shared on request once the qualifying criteria are met. All commercial terms are confirmed in the executed Endorsement Agreement.
Ready to be considered for endorsement?
Start with a mutual NDA. If the qualifying criteria are met, we move to indicative terms. If they aren’t, we say so — no fee, no obligation.